Independent development
Planned career break focused on relocation, LLM-mediated search, technical product work, Embedded C and foundational electronics.
Technical search specialist with 12+ years in organic growth, combining hands-on SEO and ASO with LLM search optimization, roadmap ownership, cross-functional delivery, UAT and post-release analysis.
Planned career break focused on relocation, LLM-mediated search, technical product work, Embedded C and foundational electronics.
Owned global DeFi SEO and ASO roadmaps, new site sections, content architecture and technical delivery. Coordinated product, engineering, content and marketing; increased organic non-brand traffic by 114%.
Led requirements, launch readiness and post-release monitoring for a 1M+ page framework migration; monthly organic traffic grew from 100K to 400K+.
Managed SEO and ASO priorities for a fintech and AI product, turning audits, market research and performance data into a measurable improvement backlog.
Directed growth strategy for a marketplace, led a small team and owned positioning, competitive analysis and performance priorities.
Managed client projects end to end, built a small SEO team and translated business goals into technical, content and acquisition plans.
Delivered technical audits, app-store optimization and implementation guidance across a diverse client portfolio.
Worked with development, content and product teams on e-commerce improvements and technical issue resolution.
Provided SEO, technical audits, basic server and network support, client communication and issue resolution.
SEO and ASO strategies that connect roadmap thinking with hands-on execution, QA and measurement.
Optimization for products that need more than isolated keyword work: architecture, templates, crawlability and user intent.
Multilingual SEO built around scalable structure, localization logic and consistent product language.
Strong fit where trust, technical depth, clarity and scale matter at the same time.
Search systems designed for both traditional results and AI-mediated discovery, with clear entities, evidence and retrieval-ready information.
Roadmaps, backlogs, requirements, cross-functional coordination, UAT and release analysis connected to measurable product outcomes.
Build organic visibility for journeys that now span traditional results, AI-generated answers and LLM-assisted research instead of treating them as separate channels.
Make products, organizations, authors and claims easy to resolve through explicit relationships, consistent naming, structured data, canonical sources and visible evidence.
Structure definitions, comparisons, factual summaries, FAQs and supporting detail so systems can retrieve the right passage, preserve context and attribute the source accurately.
Align crawlability, rendering, canonicals, schema and freshness signals; evaluate representative prompt sets, citations, brand mentions, referral patterns and assisted outcomes.
Owned roadmaps and backlogs, translated business and research objectives into epics, implementation tasks, requirements and acceptance criteria, and prioritized work against impact and constraints.
Coordinated teams of 2–5 and aligned engineering, product, content, data, marketing, SEO and support stakeholders across web and mobile initiatives.
Led work from discovery through delivery, UAT and launch validation, then monitored KPIs and production behavior to prioritize follow-up improvements.
Managed dependencies, resource limits and delivery blockers, including launch readiness for a 1M+ page platform migration and response to domain and DevOps-related incidents. Tools include Jira, Confluence, Notion and Trello.
download:ATS-friendly DOCX — single-column resume for HR systems.mailto:me@neooenone.com — professional inquiries.telegram:@neooenone — direct contact.linkedin:Ivan Arkhipov — public professional profile.~/casesselected work themes — approach and focus areas.